5 steps help you sell sunglasses quickly

Having the right sunglasses display rack is essential in attracting customers to buy your sunglasses. In fact, it is one of the best strategies you can do to increase your sales. Sunglasses are used by most people that it has become a valuable accessory even for the non-active persons. They come in different shapes and sizes which not only protect your eyes, but have also become an extension of your style. Because of the different designs of sunglasses, it has become a must-have ornament and you can definitely see the variation on sunglasses display fixtures.

Here's how to sell sunglasses in your store in 5 steps:

1. Display in Check-out Counters - compared to clothes, sunglasses can be tried on easily in less than 15 seconds. If you display these in check-out counters, your customers can try fitting them on while waiting for their turn and add it in their purchase which means added sales.

2. Marketing Promotions - think of gimmicks such as offering a 15% discount on the next pair of sunglasses a customer will purchase. Place a cool image of a model who's wearing the same pair that you're selling. These are just a couple of ways that you can do to promote your eyewear on a sunglasses display.

3. Train your Salespeople - create a sales pitch and train your people to influence your customers to buy your sunglasses. If you have good salesmen and saleswomen, it will increase your margins.

4. Proper Visualization - place a mirror near your sunglasses display for your customers to check how they look. This will help them see if your sunglasses will highlight their features and ultimately lure them into buying their own pair.

5. Good Presentation - get a Point of Purchase (POP) display rack for you to sell sunglasses as this is the most important. Having an attractive POP display is very significant in grabbing your customer's attention. Presentation is very crucial in capturing your customers' attention so having a custom-made display can entice your customers to pick them on a sunglasses display and try them on.

Basically, there are two kinds of sunglasses point of purchase display racks; a counter-top and a floor rack display.

Counter-top POP displays will save room in your store if you are a budding retailer as it does not consume much space. If area is not an issue, you can use floor rack displays as they carry more pairs of sunglasses. If you want to save your retail service space, you can opt for a slat wall merchandise that can accommodate up to 18 pairs of sunglasses. If you have a vacant counter, you can opt from various counter-top point of sale displays which can carry 4 sunglasses to reasonably friendly racks that can accommodate 30 pieces of sunglasses. But if you have a big space together with a lot of sunglasses you want to sell, you can just get a rack that can carry 72 to 120 pairs of sunglasses.

There are a number of factors which you have to consider in choosing the POP display racks that you want to buy. You just have to be certain that you choose the best retail fixtures that will fit your store well. Because your point of purchase displays will always be worth it as they help persuade your customers that what you are selling is important to them.

Protect Your Eyes With Fashionable Sunglasses

In recent years, there has been a significant rise in the consciousness of the public about the dangers of skin cancer and the importance of keeping your skin protected from the harmful rays of the sun. However, not many people realize that our eyes are also prone to similar dangers and that they also require some kind of protection against excessive exposure to sunlight. The good thing about this is that there are hundreds of sunglasses that you can choose from to keep your eyes protected, without sacrificing style. In fact, most sunglasses are very stylish and can be very instrumental in enhancing your overall look.

People have been using sunglasses to protect the eyes for many decades now. Even before the first pair of sunglasses was created, it has been discovered that ancient people had already used some kind of eyewear many centuries ago. These early versions of the sunglasses were found in the Arctic remains of the Inuit people who had used eyewear made of wood and bone with tiny slits. These were supposedly used to prevent their eyes from being damaged by snow blindness. Interestingly, a similar kind of contraption is mentioned in the novels of Jean Auel, whose works are based largely on actual scientific research. This only goes to show that it is really very likely that the use of eyewear has actually started earlier than we had initially thought.

The earliest predecessor of the current tinted sunglasses may be traced to the early Chinese civilizations during the medieval period. However, instead of providing protection against the sun, these glasses were used by judges during court trials in order to conceal their expressions from the other individuals in the courtroom. The concept of using tinted shades to actually provide eye protection was first materialized when James Ayscough, an apprentice to an optician, created the first pair for his own personalized use. He had the idea that excessively bright light actually harms the vision. Fortunately for him, his idea caught on and eyeglass manufacturers began making tinted sunglasses on a regular basis.

All of this happened many centuries ago but it was only during the 1930s that the general public started to regard sunglasses as a real fashion accessory and not just a means to protect the eyes. The first sunglass company in the United States was established in New Jersey and from that point, there was nowhere to go but up.

During the years of the war, the government commissioned Bausch & Lomb to produce several sunglasses for the Air Force so that the pilots will be protected against the constant glare in the sky. It was also around this time that Ray Ban first came up with their signature aviator style sunglasses known for their polarized lens and stylish design. Today, the war has long been over but Ray Ban shades live on and continue to be one of the best selling sunglasses not only in the United States but all over the world.

Considering its humble beginnings, no one would have predicted that sunglasses would be enjoying the immense success that it has today. Sunglasses are now worn by all sorts of people, regardless of the age, gender, occupation or cultural background. The price varies greatly, with the cheapest ones selling for less than 5 bucks, and the more high-end brands reaching up to hundreds or even thousands of dollars. However, expensive sunglasses do not always necessarily offer higher quality in terms of protection. While most of these branded shades do give you 100% UV protection, you can actually get the same kind of protection from cheaper glasses. It is true though, that the designs of branded sunglasses are very rarely equaled by those of less expensive versions. If you can afford to shell out hundreds of dollars on an Armani or Dior pair of sunglasses, go ahead as long as the pair you are interested in will give you the protection that you need.

Selecting the right design of sunglasses can also be quite tricky, especially if you have no idea of how to look. There are certain types of frames that flatter different face shapes, and your optometrist will be able to give you some hints in this regard. You will also have to make your final decision based on the type of lens used. Most people today prefer plastic lenses as opposed to the heavier and more fragile glass. The material used for the frame is also something to think about. Metal and plastic are the most common options.

Sunglasses have been around for several years and to this day, there are no signs to indicate that it will soon be out of fashion. On the contrary, its extreme popularity only goes to show that it is here to stay for a while.

If you are looking for either mens' or womens' sunglasses that are as stylish as they are functional, then look into Xiamen ASA Sunglasses Co., Ltd..